Reasons You Should Remain Aware Of Social Networking News
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by: Dirik Hameed
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Word Count: 521
Date: Wed, 1 Feb 2012 Time: 7:16 PM
Keeping on top of the hottest trends in social media is crucial to success at work and even at home. At home, it is a way of staying in touch with family and friends. Parents can 'friend' their kids and keep a watchful eye on their contacts and conversations. At work, communications web sites are invaluable in marketing, recruiting and retaining good staff. One way of keeping yourself and your employees up to date with developments (which, face it, evolve rapidly) is to invite a social media speaker to give a talk at a meeting. Everyone should know how to make use of the tools that are available.
A recent worldwide survey revealed that more than two thirds of the world's chief marketing executives are ignorant of modern digital social media speaker tips and not using it to its fullest potential. They are not tracking customer reviews. They are not paying attention to relevant blogs. They are not accumulating vital data. As a smokescreen for their ignorance, they feign lack of interest or plead that they don't have the time for that sort of thing. They do this at their peril.
Viral marketing is the term used to describe the use of communication networks to promote awareness of a brand. There are numerous different tools available. Video clips, contests, simple games and blogs all add 'stickiness' to a web site. Used individually or in combination, they can be a powerful way of putting your message across.
Networking facilities are also a great way to form and maintain collaborations. For instance, a global big pharma company instituted their own internal instant messaging system. Someone in Canada can request something from a colleague in England. England sends an IM to Estonia relaying the query and then ping! Problem solved in five minutes!
Maintaining a contact list somewhere in the cyber clouds can prove invaluable. You never know when you are going to need a reference for a new job. Keeping tabs on all your colleagues can be great when you have a problem and need to pick the brains of someone you worked with a year go who might have the answer.
Both secure internal systems and globally accessible external communications systems have different applications. An external system is used to promote your message to the public. For proof of how important this is, have a quick look at the numbers of 'followers' accumulated by big celebrities. The President of the USA has tens of millions of cyberfriends. Supermodels and recording stars have even more. A secure internal network forms a convenient repository for collaborative documents and diaries.
Digital communications networks are useful for managing events. Whether you are organizing a regional conference or a series of weekly committee meetings, cloud computing enables secure, easy storage of documents, meeting minutes, slide presentations, etc. They also provide a means of tracking attendance and documenting outcomes.
The biggest advantage of viral marketing is its ability to drive traffic to your main web page. Social networking media evolve rapidly. Having a social media speaker give a presentation to your employees will reap huge long term benefits.
About the Author
Picking your speakers from Speakers Associates? Consider that you may need to find the right social media speakers to help keep your business at the forefront of social networking tips and developments
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