Reasons Businesses Choose To Get Celebrity Speakers At Their Conference
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by: Dirik Hameed
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Word Count: 485
Date: Fri, 13 Jan 2012 Time: 6:16 PM
Speakers can make or break a business function. Fine wines gourmet food and an artful jazz trio should lubricate any business occasion well but a dull and boring speaker at such a function could kill the evening. That is why many businesses opt for celebrity speakers at such occasions.
Their celebrity speaker is guaranteed to add interest to the proceedings of the occasion and if they can speak well that will be a bonus.
Who do you choose for the celebrity speaker? That should depend on the audience. It would be no good hiring a female chat show host to speak to bunch of male blue collar workers unless of course she were drop dead gorgeous. Similarly an aging football star would be of little interest to group of female telemarketers unless of course he was not completely grey and still has his abs.
Sports stars are often favorites to engage at such events especially if the audience is predominantly male. They are in general may be more aware and interested of the world of sport than an audience of females. Not all sports stars however are great communicators so their sporting stature may need to be iconic if their oratory is not so great.
If the participants at the gathering are more technically inclined then the speaker might be chosen more for the field that they work in. They could be a dot com celebrity or an extreme machine designer like a formula one car maker or an Americas cup yacht navel architect.
If the audience is to be predominantly technical types then it maybe worth considering the technical or scientific celebrity. Who could resist being addressed by get rich quick dot com moguls or people who have discovered some amazing biological solution in their laboratory?. If the presentation is not so great from the expert then the subject matter to such a gathering could be all that is needed.
Good presenters are often good story tellers and like being read to as a child a good story can be both entertaining and engaging. For that reason many of them may have stepped back from their chosen vocation after a long association with it. This may not be a bad thing in that they may have had time to reflect and gather those stories from their past that can enthrall their audience.
So what else can celebrity speakers bring to their audience? Apart from entertaining they are usually seen as being successful in their particular fields and can often bring with them a message about how they achieved their success and how others may emulate this. The hope for the hosts is that the speaker will impart some of this motivation on to clients or employees. This would in turn make the audience associate this inspiring address with the host or employer and be encouraged to continue their business or employment with the host.
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